Digital Marketing : E-Marketing : Electronic Marketing

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Digital Marketing Definition What Is Digital Marketing Electronic Marketing Digital Marketing Meaning About Digital Marketing

What Is Digital Marketing

As soon as you hear the term digital marketing the first thing that may instantly strike your mind is the word "digital" and the first question that may arise in your mind is "what is digital marketing". Now without talking any non-sense we will get straight to the point - The word digital is all about [0] [1] which more or less means electronic signals and so any medium that uses electronic signals (0,1) can be termed as digital medium or electronic medium. So digital marketing can be defined as marketing or promotion of brands, products, services to the consumers by using any or all available forms of digital (electronic) mediums like internet, mobile, television and radio. This is the reason why digital marketing is also known as electronic marketing or simply e-marketing.

Digital Marketing = E-Marketing = Electronic Marketing

So digital marketing basically comprises of promotion that utilizes internet as digital medium (Internet Marketing) + promotion that utilizes mobile as digital medium (Mobile Marketing) + promotion that utilizes radio as digital medium (Radio Marketing) + promotion that utilizes television as digital medium (TV Marketing). So more precisely digital marketing can be formulated as shown below -

Digital Marketing = Internet Marketing + Mobile Marketing + Radio Marketing + TV Marketing

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